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Sunday, April 13, 2008

With a Little Help from a Friend I Discovered Guidi Marcello's deli

Cooking is one of life's great pleasures. But routine can be its enemy. Always using the same recipes, the same ingredients, or shopping at the same markets will wear down even the most foodie of cooks. I'm very grateful when someone puts me onto a new direction that reinvigorates my cooking. My good friend, Alexandra, an expert in all things Italian, did just that when she told me about the wholesale/retail importer Guidi Marcello (1649 10th Street, Santa Monica, CA 90404, 310/452-6277). The outside of the building is so nondescript I didn't find it at first. Inside is one of the best selections of affordable Italian imports in Los Angeles: cheeses (cow, sheep, goat), olives, cured meats, frozen desserts, pastas, olive oils, ceramics, breads, spices, chocolates...

There are so many great ingredients to try it's difficult to know where to begin. I started with the olives because I seem to be stuck in a routine of buying oil cured black and cracked green olives at Iranian markets. Guidi Marcello has rows of olives I hadn't seen before. One in particular looked intriguing: Castelvetrano green olives. Grown in Sicily, the olives are packed green and brine cured. The buttery flavor is quite surprising and delicious. Using them in a simple salad shows off their qualities.

Mozzarella Salad with Green Olives, Avocado, and Reduced Balsamic Dressing

For the dressing I like a simple mix of extra virgin olive oil and reduced balsamic vinegar, seasoned with sea salt and black pepper. I've talked about making balsamic vinegar reduction in quantity but for one salad just reduce 4 tablespoons of vinegar to 1 on a low flame in a sauce pan. The vinegar turns sweet. Let it cool and drizzle it over the salad with the olive oil. You can buy the fresh mozzarella at Guidi's or around the corner at Bay Cities Deli where they also carry the extraordinary Felino salami.

2 large fresh Mozzarella pieces, dried, cut into 1" squares
1 small ripe avocado, peeled, cut up
15 green olives (Castelvetrano or any other good quality olive), pitted, quartered
6 slices salami (Felino or any other good quality salami), casing removed, julienned
2 tablespoons extra virgin olive oil
1 tablespoon reduced balsamic vinegar
Sea salt and pepper

Combine all the salad ingredients in a large bowl, drizzle with the olive oil and reduced balsamic vinegar, and season with sea salt and freshly ground black pepper. Toss. Serve with a fresh baguette and sweet butter.

Serves 2. Preparation Time: 10 minutes.

1 comment:

Koz Khosravani said...

Whoa, I recently discovered this place with a little help from a friend as well! I didn't believe it existed based on the name, which is ridiculously stereotypical, and the location in an industrial complex behind the Salvation Army (and one of the greatest taco trucks in the city).
This place was the first market that took me back to my Italian childhood since it has imported items that you really can't find in Italian markets in America.
Also, it's selection of everything truffle made me weep.
Great cheese, ravioli, panettone, pasta, etc. GREAT find!!!