These Days I Spend As Much Time at Starbucks as I Do at Home

Right now Starbucks has a "Sweet Receipt" promotion that rewards customers who stop by in the morning and return after 2:00pm. Bring the morning's receipt, choose any of the pastries and pay $1.00 instead of $2.45-3.45.

The promotion has been on-going for several weeks. Starbucks has promotions through out the year. Usually they are advertised with inclusive dates. The baristas I've asked don't know how long the promotion will last. "Sweet Receipts" was on my receipt today, so that means it's still going on. The next time you stop for your morning beverage and breakfast, ask for the receipt and read on the bottom to see if the $1.00 offer is still in effect.

You can have any of the baked goods: the almond croissant blossom, muffins, coffee cakes, sliced loaf cakes, croissants and scones. My personal favorites are the pecan tart and the George Washington Apple pound cake. Ask for them heated, on a plate.

Specialty coffee stores vs. Starbucks
The explosion of specialty coffee shops like Intelligensia Coffee & Tea, Caffe Luxxe, Stumptown, Groundwork and Handsome Coffee to name a few shows that people care more about their coffee than they used to. As a matter of personal taste, I prefer Starbucks. That's as much for the coffee as for the culture of the stores that invite customers to spend as much time as they want.

On a press tour I attended Starbucks Coffee College in Seattle. The experience was similar to a wine tasting. We were shown how to "cup" coffee to taste if it was full-bodied. And, just like a wine tasting, there was a lot of sniffing, swirling and spitting into a bucket. We learned about the growing and harvesting process in a slide show. At the end, we were led into a cavernous room stacked high with heavy sacks of sun dried coffee beans. In the middle of the room there was a large barrel shaped roasting machine.

The room was scented with the thick aroma of warm coffee.You could taste the thickness of the coffee-secented air as it floated onto your lips.

Starbucks looks like a college study hall
Starbucks is the best place to write. The stores have air-conditioning and free WiFi. All the stores in our area have been recently built or remodeled using a clean, airy design of dark wood tones and large picture windows. In the Southern California area, I have visited probably two dozen stores in the past year. No two have the same design.

I'm amazed at Starbucks' business model. Stop by most Starbucks stores these days and they look like college study halls. Just about every seat is in use. Long tables, four-tops and easy chairs are taken by people reading, writing or talking for hours on end.

The easiest way to engage with Starbucks is to download the APP and put money into your account. Depending on how often you use your account, you will be offered rewards and benefits, which include free brewed coffee refills every day and a free beverage or food item after 12 purchases or stars.

I don't need the "Sweet Receipt" promotion to encourage me to stop by Starbucks, but it is definitely nice to have the pecan tart at the end of the day as a break from writing.

I'm glad this business model works for Starbucks.

Summer’s Last Salad - Charred Corn and Chopped Vegetable Salad

How can summer be over? Honestly, it seems only a few weeks ago that we were in the park watching 4^th of July fireworks. Now every day the sun leaves the sky earlier and earlier. 

Walking through our farmers market, the tell-tale signs that fall is closing in are everywhere. The mounds of corn at our farmers market are smaller. The tomatoes aren’t as acidic-sweet as they were last month. The peaches still look beautiful but they aren't as full of flavor with firm flesh.

In these last moments before temperatures plunge and skies cloud over, now is the time to seize the day and celebrate summer before it disappears completely.

Dylan Thomas said that we should “rage against the dying of the light” (Do Not Go Gentle Into That Good Night). Personally I prefer a good chopped salad to ragging against the inevitable.

Charred Corn and Chopped Vegetable Salad

Always examine the ears of corn closely before purchasing. That is always true but at the end of summer, choosing ears carefully is even more important. Ideally the husks should be green and pliant, the tassels moist and the kernels plump. Dimpled kernels are a sign the corn is losing its sweetness. A worm or two isn't a problem. The presence of a live worm says the corn is organically grown. Just cut that part of the cob off and discard.

Use whatever fresh vegetables you enjoy.

My preference is to cut the vegetables into a small dice so they are similar in size to the corn kernels.

Charring the corn adds a smoky-sweetness.

Serves 4

Ingredients

1 basket or 2 cups cherry tomatoes, washed, dried, cut into eighths

2 ears fresh corn or 4 cups of kernels, husks and tassels removed, washed, dried

1 large bunch Italian parsley, washed, dried, leaves only, roughly chopped

1 large carrot, washed, peeled, stem cut off and discarded, cut into a fine dice

1 medium avocado, washed, skin and pit removed, small dice

1/3 cup green and black olives, pitted, finely chopped (optional)

1/2 cup feta cheese, crumbled (optional)

1 red or yellow pepper, washed, dried (optional)

1 cup croutons, homemade preferable

1/4 cup olive oil

1 tablespoon reduced balsamic vinegar (made from 1/4 cup balsamic vinegar reduced on a low flame)

Sea salt and freshly ground pepper to taste

Directions

Place the ears on a plate and drizzle with olive oil. Season with sea salt and black pepper. Char the ears of corn either on the barbecue or in the oven. On the barbecue turn the ears frequently over medium-high eat to char but not blacken. Remove and let cool. If in the oven, preheat to 350F, place the ears on an aluminum foil or Silpat lined baking sheet and roast fifteen or twenty minutes, turning every five minutes for even cooking.

When cooled, remove the kernels from the cobs with a sharp chefs or paring knife. Place in a large mixing or salad bowl.

Reduce the balsamic vinegar over a low flame. Allow to cool.

If using a pepper, char a whole red pepper on the barbecue or over an open flame on the stove. When the skin has turned black, remove and allow to cool. Under a stream of cold water, rub off the blackened skin. Place over a bowl. Using a paring knife, remove the stem. Cut open to release and capture the oils inside the pepper. Discard the seeds. 

Finely dice the cooked pepper. Add 1/4 cup to the salad. In a sealed jar, reserve the remainder to be used in stews, soups or another salad. The cooked pepper will keep fresh in the refrigerator for 2-3 days. Add the reserved pepper oil to the salad.

Add the cut up pepper (optional), cherry tomatoes, avocado, parsley, olives, carrots and croutons to the bowl with the corn kernels. Toss well. If desired, add crumbled feta cheese.

Season the salad with olive oil, reduced balsamic, sea salt and freshly ground black pepper. Toss well and serve.

Variations

Use grated cheddar or crumbled blue cheese instead of feta.

Add a chopped protein like cooked chicken breast or grilled shrimp.

Add 1 tablespoon chopped red onions or scallions.

Add 1/4 cup fresh chopped bell peppers, preferably red and yellow.

Add 10 asparagus spears, woody bottom part removed, washed, charred on the barbecue or roasted in the oven, chopped.

Old School Mexican Food Rocks at La Fiesta Brava on Venice's Rose Avenue

Long-time locals know that when you want an affordable, home-cooked Mexican meal, walk into La Fiesta Brava (259b Hampton Drive, Venice, CA 90291, 310/399-8005, open 7 days a week 10:30am-9:00pm for breakfast, lunch and dinner). Earlier this year, the restaurant relocated from its long time location on Rose. Now, it is just around the corner from where it used to be, almost across the street from The Rose Cafe.

Crowds fill the restaurant and the dining room buzzes with laugher and conversation. La Fiesta Brava is a fun place to hang out and enjoy a well-made meal.

For decades, mom and pop businesses have served the largely Hispanic community in the surrounding neighborhood.  

But Rose Avenue is changing.

Challenging Abbot Kinney's reputation as Venice's restaurant row, between 5th and 6th Avenues on Rose Avenue, half a dozen trendy restaurants with outdoor patios are filled with upscale diners.

Cafe Gratitude, Simon's Provisions ("Wine. Draft Beer. Provisions."), Hostaria de Piccolo, Cerveteca, Venice Beach Wines and Superba Snack Bar have attracted a hip crowd, eager to enjoy the relaxed atmosphere with servings of quality food and beverages. 

And then there is La Fiesta Brava. 

Opened twenty-three years ago by Samuel and Evangelina Camarena, the intimate dining room looks more like a living room with tables and chairs than a restaurant. A family affair, Samuel and Evangelina managed the restaurant with their kids, Jasmin, Nancy and Sam Jr. Four years after Samuel's passing, the family continues to run the restaurant with the kids juggling work and school. The night we were there, Sam Jr. was waiting tables, taking a break from his business administration classes at El Camino College.

Samuel and Evangelina came from Jalisco and the menu reflects the dishes they prepared at home in Mexico.

Not bound by any one regional cuisine, what they serve is what they like to eat. The menu features stews with beef, chicken or shrimp, seafood sautéed with a variety of sauces, burritos, tostadas, fajitas, shrimp cocktails, enchiladas, moles, tacos, quesadillas, Huevos Rancheros, flan for dessert and hamburgers and fries.

Many of the dishes sound familiar. Who hasn't had a fish taco? But the one served at La Fiesta Brava was unlike any I have eaten elsewhere.

The small plate arrived with the taco topped with shredded lettuce and a sprinkling of chopped tomato. The sea bass was grilled not breaded and deep fried. The piece of fish was longer than the plate was wide. Beautifully prepared the moist filet tasted fresh and sweet. Another pleasure of the dish was the price. At under $3.00, the fish taco was a bargain.

I am a sucker for shrimp cocktails, a legacy of having to accompany my parents to upscale restaurants when I was young. While they excitedly feasted on prime rib, spaghetti Alfredo and chicken Kiev, nothing on the menus ever appealed to me except for the shrimp cocktail. 

European style shrimp cocktails are elegant affairs, with shrimp hanging on the rim of a champagne glass served with a catsup-horseraddish sauce and a lemon slice. The Mexican version is a more primitive artifact. The one at La Fiesta Brava gave me a great sense memory back to trips I have taken to Tijuana, San Jose del Cabo and Playa del Carmen.

A large cut-glass goblet arrived at the table with a plate of lime wedges. A dozen sweet shrimp and fat chunks of avocado floated in a tomato sauce flavored with lots of chopped white onion and fresh cilantro. The sauce was good but I happily added to the flavor with a generous squeeze of the lime wedges and a good dousing of the housemade roasted chile ancho salsa. Delicious.

My wife ordered the garlic shrimp. Sautéed shrimps shared the large plate with generous portions of refried beans and rice. The garlic was pulverized and coated each shrimp in a spicy crust. The beans were sweet. The rice was moist.

Even though La Fiesta Brava does not have a liquor license, as Sam Jr. explained, they encourage guests to BYO. The "corkage" fee to bring your own wine or beer is $1.50. Yeah, you read that right. $1.50. This is a friendly restaurant!

We're looking forward to our next visit so we can sample more of the menu. The quandary is, we really enjoyed the dishes we ordered the last time. The solution is simple, we'll bring friends so we can order more and share everything.